October 15, 2015

Sketchnotes: Anupriya Arvind

by Anusha Narayanan

“I know that though I chose to be a designer, I’ll always be an artist at heart.” Anupriya Arvind, a voracious reader and an avid illustrator, as she describes herself, is a graphic designer with a Masters from NID and a Bachelors in Communication Design from NIFT, New Delhi. An admirer of the works of the cartoonist Late R.K. Laxman, she reveals, “What I really like about his work (other than its incredible technique) is that it’s honest and effortless. It speaks, resonates and stays with you. It talks to an age of people who have forgotten to laugh at themselves.”

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Flowers of Nainital

Behind this philosopher and writer, is a prankster, who was always restless and off to some mischief, as a child. Art and illustration were more of a distraction to her, she says, reminiscing with a tinge of humour, “My parents packed me off to art classes after school to “channelize my energy” as they like to call it.” Which wasn’t really a bad idea, considering how her art blossomed with age. For a restless kid, art and illustration were her liberation, the freedom to do what one wants without the fear of being questioned or stopped.

Talking of the techniques she employs, although she has dabbled with various mediums – pen, pencil, charcoal, oils, pastels, ink, poster, she says watercolours are her first love. She loves to mix things around and mash styles up, but honestly tells us, “I don’t think I have many techniques that are unique to me. If I do employ something, it depends on the medium I’m working on. For example, if I work with watercolours, I try micro-stippling/ and ink washing or blending hand lettering with watercolours.”

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Crazy patterns

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In the jungle, the mighty jungle

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Khufia Chaman

Her sketchbook is always within her reach, whether traveling or sitting in a café; and when she travels, she makes mini, nature-inspired series in watercolours. Among other artists, whose work she looks up to are Rajiv Eipe, Durga Bai, Malika Favre, Eva-Lotta, Mike Rohde, and Kriti Monga to name a few.

One of her favourite projects is The Puberty Project, which was about creating a self-help, first-hand communication guide on puberty, for school going girls between the ages of 12-14 years, belonging to A-tier and B-tier cities. “It helped me bring together many aspects of design like research, context and content, writing, creating awareness, knowledge sharing, health, social innovation, print design and illustration.”

The project involved traveling to many cities, talking to teacher, parents and students, understanding their mindset, prejudices, biases and taboos, and finally, acknowledging the need for such a project. Once she collated all the data, established a tone of voice for the content, she finally tailored the illustrations to suit the audience, adding a ready reckoner booklet called ‘Girls and Growing Up’.

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The Puberty Project

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We enjoyed Anupriya’s work. For more, visit her Behance profile.

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1 Comment

  1. Alka Arvind

    10.17.2015

    Reply

    It was wonderful reading your coverage on a relatively new designer ANUPRIYA .Makes a very interesting and refreshing read.It is commendable on the part of kyoorius to feature new but promising designers. Kudos to team kyoorius.
    Best wishes
    Alka Arvind

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