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#KCA25
Master Of Creativity Winner
Piyush Pandey
This man began his advertising journey at Ogilvy in 1982 and went on to become its Executive Chairman for India and later, the network’s Global Chief Creative Officer – the only Indian to ever hold that position across any network agency. Over four decades, he has been the heart behind India’s most unforgettable campaigns, Because he never sold products – he told stories. In the only voice that mattered – the voice of India whose work ensured that this Indian voice was recognised and celebrated globally.
He was the first Asian to chair the Cannes jury in 2004. He was awarded the Lifetime Achievement Award by the AAAI in 2010, the Lifetime Achievement Award by Clio in 2012. He was honoured with the Padma Shri in 2016 by the President of India, followed by the Lion of St. Mark at the International Festival of Creativity at Cannes in 2018, along with his brother Prasoon Pandey. Then came the LIA Legend Award in 2024, and at the 2025 Kyoorius Creative Awards, the Indian industry welcomes him home.
This year’s Master Of Creativity, the one and only, Piyush Pandey!
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We are excited to announce our expansion into South Asia! KCA is now inviting award entries from Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka, Afghanistan, and the Maldives, celebrating the creative work from across the region.
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Making people smile and laugh is a mammoth task. The Use Of Humour subcategories acknowledge the challenge, and seek to reward work that not only connects with audiences on an emotional level, but also fosters a deeper connection with brands.
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The Creative Use Of Artificial Intelligence category has been tweaked to reflect the ever evolving use of artificial intelligence in advertising and marketing communications.
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Celebrate outstanding creativity in the advertising and promotions of products and services that are offered by businesses to other businesses for use in their operations.
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Presented by Indian Creative Women (ICW), the ZEE Equality Award will award Purple Elephants to honour creative work that navigate the complex interconnections of identity, power, and representation, thereby challenging structural inequities and advancing a cultural narrative that champions diversity, equality and inclusivity.
What’s New At #KCA25?
The Kyoorius Creative Awards follow a comprehensive multiple-round judging process, where jurors base their decisions on three criteria.
In the categories relating to craft, work is judged first on the strength of the craft, then on how it contributes to the success of the idea.
All decisions pertaining to judging and winning are solely the responsibility and onus of the jury.
The Jury
The Judging Criteria
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The idea is the foundation of a great piece of work. The judges will look at the strength of the idea in terms of its originality, in whatever shape or form it may be, as it’s subjective. But they’ll also ask questions such as “Has it generated a new perspective on an old problem? Has it added something new to the advertising industry, and the world, at large?”
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The test of a great idea lies in its execution. Have you brought out the full potential of the idea? Does the craft raise the overall level the idea? And is it well produced for the mediums it’s meant for?
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For any piece of work to be impactful, the context of the culture, the product, the environment and the time it’s been created in is extremely important. Is it resonating with the people it was made for? And is it fit for the purpose that it was intended?
The Jury
Meet the Jury Chairs & Co-chairs
Prasoon Joshi
Chairperson,
McCann Worldgroup
Kainaz Karmakar
CCO, Ogilvy India
Anupama Ramaswamy
Jt MD & CCO,
Havas Creative India
Kalpesh Patankar
Group CCO - VML India,
VML
Geet Rathi
Independent Creative Director & Design Director
Ashish Khazanchi
Managing Partner & CCO, Enormous
Rajdeepak Das
CCO Publicis Groupe SA
& Chairman, Leo SA
Surjo Dutt
CCO,
Dentsu Creative India
Binaifer Dulani
Creative & Founding Partner, Talented
Mayur Hola
VP Brand,
Swiggy
Surjo Dutt
CCO,
Dentsu Creative India
Raj Kamble
MD & CCO,
Famous Innovations
Veronica Copestake
Creative Director,
DDB Aotearoa
Ashish Khazanchi
Managing Partner & CCO, Enormous
Rahul Mathew
CCO,
DDB Mudra Group
Aakash Bhatia
Co-Founder & Director,
LoudMouth
Akanksha Seda
Director,
Good Morning Film
Afshan Hussain Shaikh
Director & Founder,
Not Bad Films
Dilshara Jayamanna
CCO & Film Director,
DEFY (PVT) LTD
Jury Group 04
Parikshit Bhattaccharya
CCO & Copywriter,
BBH India
Kalpesh Patankar
Group CCO - VML India,
VML
Sandipan Bhattacharyya
CCO - SA & MD - India,
Grey Worldwide India Pvt Ltd
Vikram Pandey
CCO,
Leo India
Anupama Ramaswamy
Jt MD & CCO,
Havas Creative India
Manish Bhatt
Founder Director,
Scarecrow M&C Saatchi
Raj Kamble
MD & CCO,
Famous Innovations
Sandipan Bhattacharyya
CCO - SA & MD - India,
Grey Worldwide India Pvt Ltd
Swati Bhattacharya
Global Head,
Godrej Creative Lab
Jury Group 01
Chockalingam S
Co-Founder & Director,
Opn Advertising Pvt Ltd
Nilay Moonje
Creative Head & ECD,
Sideways
Shruthi Subramaniam
Sr. Creative Director,
BBDO India
Suchitra Gahlot
NCD
FCB Ulka
Yash Kulshresth
Co-Founder & CCO,
^a t o m network
Yash Modi
Copywriter & Senior Creative Director,
VML
Rajay Singh
Film Director & Founder,
Think Tank Group
Shirsha Guha Thakurta
Founder & Director,
Oink Films
Ajeet Shukla
NCD,
Dentsu Creative Webchutney West
Kartikeya Tiwari
Digital Creative Partner,
FCB Group India
Arpan Jain
CCO,
Tribes Communication
Giamaria Fernandes
NCD - West,
Dentsu Webchutney
PG Aditiya
Co-Founder & CCO,
Talented
Sumeli Chatterjee
Category Head, Sparkling Flavours, India & Southwest Asia,
The Coca Cola Company
Vasudha Misra
President,
MullenLowe Lintas Group
Jury Group 06
Sachin Talwalkar
CCO,
Havas Life India
Neville Shah
CCO,
FCB Kinnect
& FCB/SIX India
Yatnesh Pandey
VP Marketing,
Greenply Industries Ltd
Manish Bhatt
Founder Director,
Scarecrow M&C Saatchi
Rahul Mathew
CCO,
DDB Mudra Group
Iraj Fraz Batla
Creative Head,
DDB Mudra Group
Jury Group 02
Kainaz Karmakar
CCO,
Ogilvy India
Swati Bhattacharya
Global Head,
Godrej Creative Lab
Adarsh Atal
Group CCO,
Tilt Brand Solutions
Garima Khandelwal
Founder & Creative Director,
Busy People
Mayuresh Dubhashi
CCO,
FCB India
Roshni Kavina
NCD,
Saatchi & Saatchi India
Jury Group 03
Surya Balakrishnan
Co-Founder & Director,
Footloose Films
Rajdeepak Das
CCO Publicis Groupe SA
& Chairman, Leo SA
Binaifer Dulani
Creative & Founding Partner, Talented
Pooja Ambulkar
Creative Director,
Accenture GN Song
Shikha Gupta
Independent Creative Director
Hephzibah Pathak
Executive Chairperson,
Ogilvy India
Kavita Chaturvedi
Chief Operating Officer – Snacks, Noodles & Pasta,
ITC Foods Division
Soven Mandal
ECD,
Mediamonks India
Sidharth Singh
Sr Manager - Countlines
& Gifting,
Mondelez India
Jury Group 05
Hemant Sharma
Executive Creative Director (Copy),
Ogilvy India
Kali Sayak Mukherjee
Creative Marketing Head,
Amazon Prime Video India
Pallavi Chakravarti
Founder & CCO,
Fundamental
Umma Saini
CCO,
Schbang
Prasoon Joshi
Chairperson,
McCann Worldgroup
Mayur Hola
VP Brand,
Swiggy
Aalap Desai
Co-Founder & CCO,
tgthr
Gautam Reghunath
Co-Founder & CEO, Talented
Prajato Guha Thakurta
Co-Founder & CCO,
Manja
Theresa Ong
Head of Creative Shop,
SEA & India,
Meta
Jury Group 07
Geet Rathi
Independent Creative Director & Design Director
Juneston Mathana
ECD,
WPP@CP (Ogilvy)
Lyndon Louis
ECD,
McCann Health India
Praful Akali
MD,
Medulla Communications
Jury Group 08
Asha Kharga
Chief Customer & Brand Officer, Member of Group Executive Board,
Mahindra Group
Harshada Menon
GCD,
DDB Mudra Group
Oindrila Roy
MD, Publicis India
The Next Jurors
Gagandeep Bindra
GCD,
DDB Mudra
Sonam Gautam
Head of Design & ECD,
FCB Interface India
Samyu Murali
Creative
& Founding Member,
Talented
Karunasagar Sridharan
ECD & Writer,
Ogilvy India
Divya Bhatia
ECD,
McCann Worldgroup
Sandeep Iyer
ECD,
Leo
2025 KYOORIUS CREATIVE AWARDS
PRESENTING PARTNER
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