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#KCA24
Master Of Creativity Winner
Sachin Ramesh Tendulkar
He made his debut on the international arena at the mere age of 17 – and signed his first advertising deal just a year or two later. Since then, his nature of endorsements and brand associations have helped catapult his status to be modern cricket’s first true megabrand. Paving the way for not just cricketers, but all Indian athletes to get their due and make their mark as influencers – well before that term even existed. His credentials as a player and master of the sport of cricket – will forever be a legend. But today, it his work in ancillary fields of sports marketing that has also helped propel him as one of India’s global brand ambassadors.
This year’s winner of the Master of Creativity, the one and only, Sachin Ramesh Tendulkar!
What’s New At #KCA24?
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For every entry that does not make it to the First List at the 2024 Kyoorius Creative Awards, Kyoorius will GiveBack 50% of the entry fee to the entrant. It’s a small gesture by Kyoorius, supported and made possible by ZEE, to support the creative community.
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In an effort to evolve with the times, better reflect realities, and make it easier for entrants, KCA24 introduces a revamped system that simplifies the awards under seven tracks.
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Regional Advertising celebrates creative excellence in the numerous native languages across the length and breadth of India.
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‘Creativity In PR’ rewards creative excellence of PR-first ideas, while ‘Creativity In Media’ honours excellent media-first ideas.
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KCA24 recognises the vital role healthcare brands and agencies play. The Health & Pharma discipline will allow entrants to compete on a fair playing field to celebrate and honour specialist creative work.
Important Dates
10 May 2024
The First List Announcement
22 April 2024
Entry Deadline
26 April - 11 May
Judging
17 May 2024
Baby Elephant Announcement
24 May 2024
The KCA24
Awards Night
The Jury
The Kyoorius Creative Awards follow a comprehensive multiple-round judging process, where jurors base their decisions on three criteria.
In the categories relating to craft, work is judged first on the strength of the craft, then on how it contributes to the success of the idea.
All decisions pertaining to judging and winning are solely the responsibility and onus of the jury.
All our Elephants have to adhere and fulfill all three criteria:
The Judging Criteria
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The idea is the foundation of a great piece of work. The judges will look at the strength of the idea in terms of its originality, in whatever shape or form it may be, as it’s subjective. But they’ll also ask questions such as “Has it generated a new perspective on an old problem? Has it added something new to the advertising industry, and the world, at large?”
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The test of a great idea lies in its execution. Have you brought out the full potential of the idea? Does the craft raise the overall level the idea? And is it well produced for the mediums it’s meant for?
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For any piece of work to be impactful, the context of the culture, the product, the environment and the time it’s been created in is extremely important. Is it resonating with the people it was made for? And is it fit for the purpose that it was intended?
Jury 1
Ajith Gopinath
NCD,
Stark Communications
Anupama Ramaswamy
CCO,
Havas Worldwide India
Harshada Menon
GCD,
DDB Mudra Group
Pooja Manek
Founding Member / Creative,
Talented
Raj Kamble
Founder & CCO,
Famous Innovations
Sagar Jadhav
ECD,
Ogilvy India
Sajan Raj Kurup
Founder & Chairman, CREATIVELAND Worldwide Limited
Santosh Padhi
CCO,
Wieden + Kennedy, India
Vikash Chemjong
CCO,
Cheil India
Jury 2
Aalap Desai
Co-founder & CCO,
Tgthr
Josy Paul
Chairman & CCO,
BBDO
Moumita Pal
ECD,
Enormous
Pallavi Chakravarti
Founder & CCO,
Fundamental
Prateek Bhardwaj
CCO,
Lowe Lintas
Priti Kapur
ECD (Freelance)
Rohit Malkani
CCO,
L&K Saatchi & Saatchi
Sukesh Nayak
CCO,
Ogilvy India
Sushmita Kashyap
Director Marketing,
McDonald's India North & East
Jury 3
Aleya Sen
Director, Producer
& Co-founder,
Chrome Pictures
Bobby Pawar
Ex-Chairman,CCO
Havas Group India
Monica Gambhir
Co-founder & Film Director,
Cutawayy Films Pvt Ltd
Neha Kaul
Ad-film Director,
Corcoise Films
Senthil Kumar
CCO,
VML India
Swati Bhattacharya
CCO,
FCB India
Vijay Sawant
Founder & Film Director,
Hungry Films LLP
Jury 4
Prajato Guha Thakurta
Co-founder & CCO,
Manja
Priya Shivakumar
Senior NCD,
VML India
Ruchira Bhattacharya Senior Director,
Marketing- Hydration, Sports and Tea,
The Coca Cola Company
Shagun Seda
Senior Vice President,
Head of Brand & Creative Marketing, Viacom18 JioCinema
Surjo Dutt
CCO,
Dentsu Creative
Tay Guan Hin
Creative Chairman,
BBDO Singapore
Umma Saini
CCO,
Schbang
Jury 5
Abraham Varughese
Writer & CCO,
Digitas
Adarsh Atal
CCO,
Tilt Brand Solutions
Akshay Seth
ECD,
Ogilvy India
PG Aditiya
Co-founder & CCO,
Talented
Prerna Mehra
Creative Director
& Head of Art & Design,
MullenLowe MENA
Sandipan Bhattacharyya
MD & CCO– South Asia, Grey
Vishnu Srivatsav
NCD,
22 Feet Tribal Worldwide
Jury 6
Mukund Olety
CCO,
VML Network India
Sonal Chhajerh
ECD,
Leo Burnett
Sujit Patil
VP & Head - Corporate Brand & Communications, Godrej Industries Limited & Associate Companies
Jury 7
Bindu Menon
Founder, Director & CEO,
Pointblank Healthcare Communications
Dinesh Ghosalkar
ECD,
McCann Health
Sangeeta Barde
CEO, Havas Life Mumbai & Regional Head, Havas Health & You, Middle East
Devendra Chawla
MD & CEO,
GreenCell Mobility
Kopal Naithani
Director,
Superfly Films
Manisha Kapoor
CEO & Secretary General,
ASCI
Raj Nayak
MD, House Of Cheer Networks Pvt Ltd
Zenobia Pithawalla
Senior ECD,
Ogilvy India
Charu Menon
MD,
Heckler HQ
Harshik Suraiya
Co-founder & Director,
Vanilla Films
Sumitra Sengupta
ECD,
FCB India
Theresa Ong
Head of Creative Shop,
Meta - APAC
Aditya Kanthy
CEO,
Omnicom Advertising Services
Ajay Gahlaut
Independent Creative
Arun Iyer
Founder & Creative Partner, Spring Marketing Capital
Merlee Cruz Jayme
Chairmom & Founder,
The Misfits Camp
Amit Akali
Co-founder & CCO,
What's Your Problem
Amy Cheng
Creative Director,
Edelman
Jury 8
The Next Jurors
#KCA24 Next Jurors
Hemant Sharma
ECD,
Ogilvy India
Kanchi Undevia
Art Director,
DDB Mudra Group
Maithili Mullick
Senior Creative Director,
FCB Interface
Rohit Mukherjee
Senior Creative Director,
Dentsu Creative
Thirukummaran S
Senior Copywriter,
BBDO India
Yash Modi
Creative Director,
VML India
2024 KYOORIUS CREATIVE AWARDS
PRESENTING PARTNER
SUPPORTED BY
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POURING PARTNER
SUPPORTING PARTNER
OUTDOOR PARTNER
MEDIA PARTNER
TECHNOLOGY PARTNER
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